client: Vrolijk gay and lesbian book+dvd store
year: 2010
what: corporate identity, print items and website

we’re making this new identity for the vrolijk book+dvd store in amsterdam, the city’s oldest and best lesbian and gay bookstore and awarded by TimeOut for being ‘the best LGBT shop’ in town (2009). the shop is one of our favorite destinations. the redesign is really work in progress, and slowly a whole system of ads and signage is being created. it’s a tough time for bookshops, so support vrolijk by shopping in their new webshop! always a good destination when you’re looking for a gift.